The Targeting Math
Right firm, right buyer, right moment.
Three layers of intelligence that compound into a single, scored view.
01 Right Firm
The accounts worth pursuing
- Win and loss patterns across past pursuits
- Sector, footprint, and firmographic fit
- Buying dynamics and procurement posture
- Incumbent relationships and open white space
02 Right Buyer
The people who decide
- Decision-maker and influencer mapping
- Buying-committee identification
- Role, seniority, and entry points
- Relationship paths drawn from your own network
03 Right Moment
The trigger to indicate readiness
- Leadership transitions and new mandates
- M&A, recapitalization, and restructuring
- Regulatory and market shifts in the sector
- Renewal, expansion, and re-bid windows